NVIDIA GeForce RTX 4060 Ti Launches To Slow Retail Start, Mainstream GPUs Still Priced High

NVIDIA's GeForce RTX 4060 Ti launched yesterday but it turns out that gamers are still avoiding the latest mainstream cards which might be due to several factors.

Although the NVIDIA GeForce RTX 4060 Ti graphics card looks decent enough from a technical point of view, it looks like the gaming audience isn't impressed by the value that the card is offering at its $399 US price point. The main reason is that if you factor out DLSS 3, you are getting around a 15% average performance bump over the RTX 3060 Ti.

Now DLSS 3 is at a point where it definitely stands outs on its own, delivering a huge performance boost and offering much better visual fidelity than the competitive upscaling offerings such as FSR and XeSS. We at Wccftech can only provide a review of what gamers and consumers can expect & it is ultimately the gamer who has to decide if the product is worth buying or not.

GDM, a Japanese firm that monitors data from well-known stores, reports that just one individual turned to a famous Japanese retailer to purchase an NVIDIA GeForce RTX 4060 Ti graphics card:

【アキバ取材班：GeForce RTX 4060 Ti深夜販売】販売解禁されましたが、ドスパラ秋葉原本店で1名が購入したのみで終了しましたhttps://t.co/LmmqCCaOR9 pic.twitter.com/u9LSM1exN8

— エルミタージュ秋葉原編集部 (@hermita_akiba) May 24, 2023

Although many factors are at play, the fact that the RTX 4060 Ti retails at roughly 69,800 YEN (500 USD) in Japan owing to hefty local taxes makes the GPU economically impractical. The RTX 4060 Ti has also lost popularity in Germany, where just 20 units were sold by the biggest retailer within the country, Mindfactory. This led to a price adjustment that reduced the card's MSRP to €419, the only card within the RTX 40 series to be offered below its MSRP at launch.

nVidia GPU launches 2023: Graphics cards sold at german retailer 'Mindfactory' at launch day (incl. night, ~12-14h after launch)

4070Ti (Jan): ~540 units4070 (Apr): ~315 units4060Ti (May): ~30 units

— 3DCenter.org (@3DCenter_org) May 25, 2023

This declining trend is seen for the first time with NVIDIA's GPU launches since 2020. We've all heard the stories of individuals waiting in line for hours to get a GPU only to pay exorbitant costs. This drop indicates that people are still reluctant to pay the higher price hike where there isn't a whole lot of value. In the case of the RTX 4090, while the graphics card was priced high at $1599 US, it did offer a big performance bump which made sense to pay extra.

The rest of the lineup since then has not seen a similar gen-over-gen improvement and the RTX 4060 series are so far the lowest performance jumps in pure rasterization terms. Sure DLSS 3 and ray-tracing-intensive titles work great on Ada GPUs but it looks like that still isn't enough of a deal to lure in the core majority of gamers to upgrade to newer cards. We're crossing our fingers that things turn around, but if they don't, it might affect upcoming launches, such as the 16 GB variant and the RTX 4060.

News Source: Videocardz