NVIDIA Dominated The AIB GPU Market In Q1 2024 With An 88% Market Share, AMD At 12% & Intel At 0%

The latest GPU AIB market share report from JPR is in and NVIDIA now dominates AMD & Intel with an 88% market share while increasing shipments.

NVIDIA continues to lead the discrete GPU ecosystem across all segments, whether that be AI, Data Centers, Cloud, or Gaming, the company is having a blast at the moment, becoming the 2nd most valuable tech firm in the world.

In the latest AIB report from Jon Peddie Research, it looks like NVIDIA is the clear winner at the start of 2024. Overall, the AIB market declined with AIB shipments decreasing by 7.9% versus the previous quarter while increasing by 39.2% from the previous year. The total number of AIBs shipped during the quarter was 8.7 million units, down from 9.5 million units shipped during Q4 2023.

Despite the quarterly decline, it looks like NVIDIA managed to not only increase its market share in the AIB (Discrete GPUs) segment but also managed to ship more units. The company saw a 0.9% increase in shipments versus the previous quarter and a 45.6% increase from the previous year. This has led to NVIDIA retaining a dominant position with a market share of 88%.

Meanwhile, AMD on the other hand, saw a quarterly decline of -41% but an increase of 39% from the previous year. AMD's market share declined from 19% in Q4 2023 to 12% in Q1 2024. Lastly, we have Intel, whose market share fell to 1% last quarter but has now dropped to 0%. The company launched its Arc discrete GPUs for both desktop and laptops back in late 2022 but they haven't seen as much traction despite being priced much lower than the competition to attract mainstream and budget audiences.

Another interesting stat shared by JPR is the desktop CPU shipments which were around 16-17 million units, much higher than discrete graphics cards which usually cost more than the CPUs.

NVIDIA is truly on a roll at the moment and there's no stopping. In its last earnings call, AMD reported that they will see further decline in the gaming / Radeon side of things so it looks like Intel and AMD might have to do something radical to attract more buyers for their GPU hardware. Meanwhile, NVIDIA ain't gonna sit idle and rumors are already in full swing regarding the next-gen GeForce RTX 50 series which will cause even more trouble for the only other two entities in this segment.