Intel Arc Discrete GPUs Enter The Automotive AI Market: Arc A760A Brings XMX & Ray Tracing Acceleration To Your Car’s Cockpit

Intel Arc Discrete GPUs Enter The Automotive AI Market: Arc A760A Brings XMX & Ray Tracing Acceleration To Your Car's Cockpit 1

Intel has extended its Arc Discrete GPU portfolio to the automotive AI industry with the Arc A760A being the first product to serve the segment.

As AI demand for various industries increases, hardware manufacturers are trying to leverage the AI capabilities of their modern hardware to increase performance and efficiency. Intel is once again seen in action by delivering a new product in the automotive industry by announcing its brand new Arc A760A GPU, specially designed for automotive purposes.

The new Intel Arc GPU was announced at the AI Cockpit Innovation Experience event in China where the company's vice president and general manager of Intel Automotive, Jack Weast said, "Intel's strategy is to bring the power of AI into devices of every size and shape, and we're thrilled to bring that expertise and our vast open AI ecosystem to the automotive industry." making its newest Arc Alchemist-based GPU be the first from its discrete lineup to be a part of the vehicles.

Automotive Software and Optimized Drivers: Open-source Linux-based automotive operating system, graphics driver for both dGPU and iGPU.

Intel GPU Single Root Input/Output Virtualization (SR-IOV) Advantage: Provides up to 40% performance boost with a virtual machine, enhanced security, isolation, and robustness.

Large Language Model (LLM) Frameworks Designed for Automotive: Intel optimizations integrated into industry-standard LLM frameworks, offering significant improvement in efficiency, customization, and customer experiences.

Xe Display Engine: Supports an additional 4 display outputs and up to 4K resolution for additional in-vehicle infotainment use cases.

OpenGL and Vulkan: Open standard graphics and next-gen graphics API featuring ray tracing for graphics realism.

He further said, "China's rapid electric vehicle development cycles and advanced technological adoption make it an ideal testing ground for our next-generation technologies". The Intel Arc A760A is built using the ACM-G10 GPU die, which provides 28 Xe-Cores, 28 ray tracing cores, and 448 Vector Engines. The VRAM configuration is 16GB GDDR6 RAM on a 256-bit memory bus and the core clock speed is up to 1953MHz in the boost mode.

The GPU can deliver up to 229 TOPS in AI Inference and has a default TDP of 225W. It can not only play modern games and run various AI-based PC applications but also supports AI car assistants featuring LLMs to improve the driving experience. Through real-time data processing, it can process real-time data for many advanced operations, and through the company's Software Defined Vehicles platform, many car manufacturers will be able to use a single platform for many vehicles and trims. Furthermore, the GPU can support up to 6 camera inputs and four displays with the ability to decode and encode several video formats like HEVC, VP9, and the popular AV1 format.

GPUs can help the automotive industry with their incredible computational power, advanced graphics, and AI functionalities for various tasks, including autonomous driving, in-vehicle infotainment systems, ADAS(Driver Assistance Systems), Smart Cockpit, and various others. As per Intel, the Chinese electric vehicle industry will be an ideal ground to test and develop its GPUs.

The Arc A760A will be launched in the first quarter of 2025, while Intel's mainstream desktop GPUs of the Battlemage lineup are already ready to launch in the fourth quarter of this year.